The AF Brands app
A tool that helps brands measure and monitor Age-Friendliness
The AF Brands app is a diagnostic tool that evaluates the key elements and touchpoints of the ageing customer experience.
By measuring and monitoring potential pain points, changes can be made to proactively optimise the customer experience for all adults.
Learn more about the AF Tool and download the FREE app.
This is the most comprehensive account of how the ageing of consumer mind, body and senses impact the touchpoints along the customer journey.Rarely does a book receive glowing accolades from both prominent academics and from business leaders.
Loaded with practical advice and examples, this is the essential guide for marketing practitioners who seek to unlock the full potential of their ageing customers.