AARP has joined hands with Refinery29 – a successful Millennial woman-focussed medium – to launch a cross-platform initiative that aims to shift attitudes and shape a new image around ageing to tackle redundant age stereotypes. According to this article in Campaign, “Life Begins At,” a year-long drive including co-branded content is a year-long initiative that […]
It’s Time For Brands To Take Age Out Of The Equation For Older Women
Make some room millennials, the new power consumer in Britain today is an older woman. These over 50’s women outspent their younger counterparts for the first time in 2015, yet according to research conducted by JWT’s Innovation Group, 67% think advertisers only care about young people. Brands are missing out on a golden opportunity. Read […]
The incredible economic force of baby boomer women
The numbers are unequivocal, the gender differences are undeniable, the opportunity is inarguable and the market is enormous.
Cosmetic brands missing the mark with older women – report
A recent survey shows there is a giant gap between what cosmetic companies are offering and what midlife women say they want. In the research conducted by Boombox (click image to download the report) and reported in the Engage Boomers blog, American baby boomer women named the following beauty problems that “most need help”: yellowing […]
Has this designer nailed age-friendly fashion?
This is certainly not my area of expertise but I do often hear complaints
Divorce for 50+ on the rise. Initiated more by women.
While US divorce is declining overall, the divorce rate among those 50-plus has doubled over the past two decades. Here are some interesting facts from this article from WSJ online. In 1990, 1 in 10 of all divorces were by people ages 50+. In 2009, 1 in 4 of all divorces were by people ages […]
Boomer women feel neglected by marketers – Report
Some interesting research of expectations and motivations of 1,033 American women across the generations.