Breaking down the stereotypes of older workers

We are at war. A war against ageism and stereotypes. Older consumers, workers and citizens, need to join the fight to stop being pigeon-holed by out-dated stereotypes. I recently wrote about ageism in the marketing/advertising industry but here are some compelling  myth-busters from the Wall Street Journal about the wider labour force (USA). Myth 1: I’m […]

Rock festival taps into the ageing demographic and becomes among the most lucrative in history

Organisers said that all ages were expected, but acknowledged that the crowd would lean heavily toward the baby boomers. The festival’s own marketing videos illustrate this, with gray-haired revellers feasting on gourmet food and dancing. On average, attendees at the Desert Trip festival will spend more than $1,000 each. Satisfying an affluent older crowd became one […]