Here’s a succinct explanation of the opportunities for technology with the 50-plus market; services purchased by older people; services purchased on behalf of older people; services traded between older and younger people; and services delivered to future older people. The explanation comes from an article in Forbes magazine which is worth a read if for no other reason than to be updated […]
USA
Smart Speakers Gaining Traction Among Older Consumers
While most might think that Smart Speakers appeal only to Millennials or the young, usage has grown almost 40% among older consumers (Americans 65+) in the past year. Granted that many have received the speaker as a gift from family, but the fact is that the Smart Speaker is a product that could have been designed […]
Americas Largest Electronics Retailer Gets Serious About Older Customers
Best Buy has announced it will buy the owner of Jitterbug cell phones and medical alert devices designed for older customers. Buying GreatCall (the company behind Jitterbug) allows Best Buy to expand its customer base overnight. Best Buy is gambling that if it can attract older customers, it might be able to position itself as […]
Financial abuse is the second-most common form of elder abuse
While some banks have made efforts to become more age-friendly, they need to do more to prevent elder financial abuse. Although the finding that elder financial abuse is the second-most common form of elder abuse after physical abuse, came from a 1981 report, now 40 years later, financial abuse and fraud continue to cost older Americans […]
Wine experts worry about their dependence on older consumers
For years, baby boomers have been driving most of the wine-sales growth in the US. That means, 60 percent of the legal-drinking-age growth comes from older consumers that will soon be in the 70+ category, which could slow growth. Wine experts are concerned because the industry has been riding on the “wine is good for […]
Telcos need to stop patronising and start understanding their older customers
As with so many business categories, telcos seem youth-obsessed and are adopting an out-dated and sometimes ageist approach to their valuable and loyal, older customers. Telcos the world over are under threat so they should be doing all in their marketing power to hold on to their customers. Back in 2012, I wrote about Sprint’s Active […]
Older Americans (over 54 years) don’t listen to radio?
Nielsen was kind enough to share their US radio listener research in a Tops of 2017: Audio report. The problem is that the research only extends to people up to the age of 54. Does this mean that older people in the USA don’t listen to radio anymore? They suddenly tuned out on their 54 […]
Life Settlements are a reverse mortgage on your life and a rare innovation from the insurance industry
The insurance industry is all about risk and evidence suggests that insurance risk and innovation are often unwelcome bed-partners. Which is why I was interested to learn about the “Life-Settlement insurance business. It would seem too that I’m a little late to this party because one such provider claims to have been Founded in 2004! As […]
Is the beauty industry changing the way it thinks about ageing, or is it just a new spin?
The beauty industry is caught between appearing youthful yet desperately clinging to their ageing customers. We see the signs everywhere; The increasing use of older women in advertising. For example Susan Sarandon, Helen Mirren and others promoting for L’Oreal. The move away from the expression ‘Anti-Ageing’. The Editor of Allure magazine has resolved to stop […]
Tech adoption shows that older consumers are smashing stereotypes
If evidence were needed to prove the folly of outdated stereotypes, look no further than the rates of tech adoption among older consumers. While it is true that seniors consistently have lower rates of technology adoption compared with younger ‘digital natives’ take a look at some findings from this Pew Research report. Although based on the […]
