Retiring baby boomers appear reluctant to spend on nonessential items, contrary to expectations that they would give Japan’s economy a boost. According to an article in Japans’ Nikkei newspaper, some firms hoped baby boomers, who began to reach mandatory retirement age in 2007, would spend time enjoying their hobbies and other pursuits, creating demand for […]
travel
Foreign exchange, insurance opportunity among older travellers
Age Concern Enterprises reported that during 2009, sales of annual worldwide travel insurance saw a 41 per cent increase, with over 65s travelling further than in the past and with many planning multiple trips to long-haul destinations. According to Real Gap, “In general, nowadays people are healthier, fitter and more active later in life. Our […]
Companies Marketing Big Trikes To Ageing Bikers
Recognizing the rising demand for trikes and the fact that many of its customers were aging, Harley-Davidson started selling three-wheel versions of its popular touring bikes last year. According to an article in the New York Times, the $30,000 Tri Glide comes equipped with cruise control, optional reverse gear, GPS navigation, stereo speakers, hand warmers, […]
Cougars Get Their Own Cruises. Watch Out Boys!
News that “Cougar Cruises Proved Too Hot for Carnival” (Cruise lines) opened my eyes to an interesting intersection between mature women and the travel industry. The first was just last month, a three-day voyage on the Carnival Elation between San Diego and Ensenada, Mexico. More are planned this year for this cohort of older women […]
Thai Academic Identifies Senior Tourism Opportunity
Research conducted by Thai academics has identified that Thailand is high on the agenda for European seniors but marketing to this sector is sketchy and erratic. In 2007, they totalled 2,259,161 or 15.6% of all visitors to Thailand. To read more, see this article from TTR Weekly.
How To Market To Older Consumers And Grow Your Business
Here’s an interview with Patrick Dixon in which he cites a number of examples of how businesses are failing to meet the needs of ageing consumers. Some interesting truths he cites: Over 75% of all UK and American wealth is now owned by those over the age of 65 and most of them are […]
Amazing Marketing Successes In Ageing Japan
If you want to know what the future of marketing looks like for our rapidly ageing countries, observe Japan. Japan’s total population as of September stood at about 127.54 million, and 56% are over 40. According to an estimate by the Japan Research Institute, senior households – where the head of the house is 60 […]
Senior Kiwi's More Intrigued By Off-Beat Travel Destinations
Even more than their younger counterparts! A survey conducted recently by travel website Expedia.co.nz reveals that New Zealanders in their fifties are significantly more open to exploring more off-the-beaten-track destinations and experiencing culture shock than their younger travelling compatriots, according to this article. Expedia, the world’s leading online travel company, included responses of over 500 […]
How To Get Silvers To Spend At Your Hotel
It staggers me that the hotel industry seems slow to wake up to the issues and opportunities surrounding the ageing population in Asia while savvy hoteliers in the USA seem to be adapting well. Here are a few examples: In St. George, Utah the Wingate by Wyndham is aiming to be among the dozen or […]
Senior Adventure Travel On The Rise
More Brits over 50 are embarking on adventure holidays abroad, Saga Holidays has said, and recent figures from GoLearnTo.com revealed that 85 per cent of travellers over-50 journey independently and find that doing so is an ideal way to meet like-minded people. Saga said this was because people were staying fitter for longer, meaning older […]
