Instead of joining the long line of companies chasing Millennials, JAL plans to target older passengers, their grandparents, instead. According to a senior JAL executive quoted in this article from the SCMP, seniors used to fly business class and after retirement they want to go overseas but they say prices are too high and planes […]
How Age-Friendly is Singapore Tourism?
Travel & tourism contributed around 10% of GDP to the Singapore economy in 2015 and remains a vital component for the foreseeable future. It’s something Singapore takes very seriously and, in most respects, they do a terrific job at it. Older tourists represent an important group of Singapore’s visitors. Over five million visitors aged 45+ visited […]
Travel preferences are more about 'Lifestages' than Generations
Here’s some more research that panders to the Generation enthusiasts.
Singapore provides incentives to chase Millennial hotel guests? What are they thinking!
Singapore Tourism Board has announced some assistance to the industry through various grants,
Greying Asia – Public and private sector healthcare solutions for a growing elderly population
￼From 1997-2005, incidence of chronic diseases such as heart disease, diabetes, and cancer quadrupled in Southeast Asia. Last year, China
Multi-Generational Travel A Major Opportunity
In family-centric cultures such as Indian and Chinese societies, older people can be loathe to spend money frivolously, feeling obliged instead to save for their next generations.
AARP Launches New Travel Site
bout a chosen destination. Notice the top bar, which encourages the conversion by showcasing exactly how much flights and hotels are via a Choose Flight/Book Now button – See more at: http://www.tnooz.com/article/aarp-retools-travel-product-comprehensive-offering-55-demographic/#utm_source=Tnooz+Mailing+List&utm_medium=email&utm_campaign=ea08424441-RSS_EMAIL_CAMPAIGN&utm_term=0_c691357c44-ea08424441-137223577 Personal travel spend for the 50+ American traveller exceeds $120 billion per year and will grow
Prepare for a Tidal Wave of Older Chinese Tourists
China’s Tourism Bureau said that at least 100 million Chinese nationals will make an overseas trip in 2014 and
Why 50+ travellers may dominate the industry
The following seven reasons explain why 50+ travellers (in the USA) will rule the airways, railways and hotel hallways into 2014 and beyond.
Reaching the ageing traveller – presentation
A recent study by Frost & Sullivan concluded that