Is P&G’s Olay going Ageless?

An Ageless Cafe by Olay popped-up at an up-market shopping mall in Bangkok recently. This intrigued me for two reasons. Firstly, because Olay is one of P&G’s flagship brands and despite its extraordinary global marketing sophistication, P&G has made some fundamental mis-steps when tackling the issue of ageing. I wondered if the Ageless Cafe had […]

Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1

An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian […]

'Slow travel' pitched to ageing boomer travellers to Thailand

The Tourism Authority of Thailand (TAT) seems to have found a link between boomers and the environment. This article in the Bangkok Post declares it will introduce new “slow travel” tourism products designed with the twin phenomena of ageing baby boomers and growing environmental awareness in mind. Their research found that two-thirds of American and Australian […]

Hospitals Marketing To Boomers

Hospitals in the USA are jockeying to position themselves for growth amid a perfect storm of aging baby boomers and a health-care-reform bill that will result in millions more insured patients down the road. Nationally known hospital brands such as the Mayo Clinic, Cleveland Clinic, Johns Hopkins, Memorial Sloan-Kettering and Massachusetts General Hospital are ramping […]

Thai Start-Up Plans Robot To Assist Elderly

Usually we hear such stories from japan but now a Thai company has recognized that “A robot to assist elderly people will have a very huge market, as most countries are moving towards an ageing society,” their President said. CT Asia Robotics, will begin it’s journey with a pilot project to install robots at popular […]