Having spent a lifetime in the ad industry, it’s hard for me not to comment on a TV spot from Apple that features older people. Usually, my evaluations of the depictions of older people in advertising are negative. I’m scathing about the use of outdated stereotypes or worse, downright ageist portrayals. But increasingly, there is […]
technology
Hearing-aids will become easier to buy. But will they be easy to use?
My brother-in-law suffered hearing loss attributed to years of working close to the squeal of a dentists drill. But he refused to wear a hearing-aid because of what others might think of him. In the USA, about 48 million people (20% of the population) have hearing loss in at least one ear, but just 14% […]
How Virtual Reality could work for the ageing population
I was stunned by a speech delivered by Google at the recent Cannes advertising festival.
Will the Microsoft retail store deliver an Apple customer experience?
Microsoft’s first flagship retail location (New York) seems set to be a customer experience above the norm. It seems a lot like the Apple store. According to this article from Engadget, the store is a milestone for Microsoft; First to have more than one floor (hope there are elevators) Features a large community theatre, where […]
Older consumers are being left behind in India's mobile market. No surprise.
Only 6 percent of mobile users in India, and just 1 percent of mobile data users, are over 50 years of age.
Don't talk Wearables and Devices. Talk Solutions and Benefits.
No wonder consumers appear apathetic to the next tech revolution of wearables, they don’t understand how it relates to them! Some worthless, PR-seeking research from a UK agency this week revealed that “61% of respondents wouldn’t buy a wearable device, with most of these simply failing to see the need (37%)” and “A further 15% […]
Six reasons why older consumers deserve attention in 2015 – and why not to obsess over Millennials
From health to technology to travel and giving back. Savvy marketers will look beyond today’s headlines and leverage the trends that unlock the unrivalled spending power only Boomers can provide.
New tech for the ageing consumer at CES 2015
A plethora of new, re-polished and repurposed tech for the ageing consumer unveiled
Older People More Open to Using Smartwatches for Online Identification
Apart from their potential for gathering sports activities, navigation, phone calls and apps, smartwatches could also serve as proof of identity, a travel ticket holder or a method of making payments at the checkout. And according to an international study conducted by GfK, older generations seem more open to using smartwatches for online identification. The survey asked […]
