Technology and Older Consumers – The Opportunities

Ageing robots

Here’s a succinct explanation of the opportunities for technology with the 50-plus market; services purchased by older people; services purchased on behalf of older people; services traded between older and younger people; and services delivered to future older people. The explanation comes from an article in Forbes magazine which is worth a read if for no other reason than to be updated […]

Wearables and VR vie for Seniors at CES 2019

Rendever

Among the predictable array of devices for seniors, wearables and VR are the technologies to watch. A few of the ‘ageing specific’ devices unveiled at CES 2019 as posted here on phys.org. Pillo, an all-in-one pill dispenser, personal digital assistant, and communication device ($500 + $50 per month) CarePredict, a wearable tech band that can […]

Are older consumers unworthy of innovation?

Why is it that innovation seems to be the unique domain of younger consumers? Each year I look forward to The Future 100 report published by JWTIntelligence. It’s a snapshot of the year ahead and the most compelling trends, themes and phenomena. A fascinating read which you can download via the link here. However, there’s something […]