Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1

An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian […]

New range of PC's tout universal design

Plug it in. Switch it on. Get online. BenQ launches a range of PC’s featuring simplicity of use for the old and the young and I’m pretty excited. It looks like a company who has clearly considered the needs of the ageing consumer and designed products to suit …even thought it may be a bit […]