One of the fastest ageing countries in the world, Taiwan has a total population of 23 million of which around 22% are people born between 1946 and 1964. In this article, Nielsen explains the importance of understanding the differences between these boomers and younger cohorts. For example, among consumers between 50 and 65: 53 percent pay […]
Taiwan
Taiwan's population ageing rapidly
The ratio of senior citizens aged 65 surpasses USA, South Korea, Singapore and Malaysia, according to
Taiwan sees opportunity in ageing consumers
It seems that Taiwan is waking up to the issues and opportunities of its ageing population as well as the export opportunities presented by this global phenomenon.
Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian […]
New range of PC's tout universal design
Plug it in. Switch it on. Get online. BenQ launches a range of PC’s featuring simplicity of use for the old and the young and I’m pretty excited. It looks like a company who has clearly considered the needs of the ageing consumer and designed products to suit …even thought it may be a bit […]
