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Feb 12, 2020Sep 13, 2020 Kim Walker

Older consumers now spend longer on social media than reading newsbrands.

Media consumption among older consumers

But the differences in how younger and older consumers are absorbing commercial media have widened dramatically over the past five years. It may not come as a surprise to some, but different age groups now have very different patterns of media consumption and the gap is widening according to a report from the IPA in […]

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