Adidas To Target Older Consumers – At Last!

Finally, adidas seems to have realized that its obsession with youth must adapt. In Japan for example, the teen population is shrinking dramatically while the older population booms. Acording to a report in the Wall Street Journal, adidas Chief Executive Herbert Hainer had this to say to investors recently: “Thirty years ago, the average person […]

Korean Soccer Stadium Tries Age Segmentation

Korean football fans are known to be especially loyal to their hometown clubs. But the principal doesn’t really go for FC Seoul, the only club based in a city with a population of over 10 million. Consequently, FC Seoul is applying a different approach in marketing. It’s marketing staff provides various events and amenities at […]

Electric bikes a boomer opportunity

News from the USA suggest that electric bikes may be the next big thing for the aging boomer market. 44.7 million Americans rode a bicycle 6 times or more in the past 12 months. Average Age 40 years. The 40 ~ 60 year old biker is likely to be of higher income, more politically progresive […]

Japan sports brands tap into ageing market!?!

Performance underwear improve posture and make walking more beneficial? Here’s an article translated from the Nikkei that talks about Cross Walker men’s underclothes, launched by leading underwear maker Wacoal Corp. last year. The products, which put a strain on the thigh muscles, enable wearers to get some of the effects of exercising just by walking […]

The ski industry responds to ageing

Silver skiers are staying on the slopes far longer, and in greater numbers in the USA, than anyone imagined possible a decade ago according to an article in North Jersey.   According to an annual study conducted by the National Ski Areas Association, the percentage of people ages 55 to 64 on the slopes has […]