There’s so much ‘hot air’ about the ageing population it’s good to see a company taking firm action for a change. Effective October 1st, 2018 Prudential Singapore has scrapped the statutory retirement age of 62. This gives its 1,100 employees the option to have extended careers to fulfil their personal and financial aspirations. With the lifting of the […]
Through the lead-lined curtain of Millennial Marketing Madness (M3) we get an occasional glimpse of ageless marketing. This time it’s a TV spot from UOB (a Singapore Bank), and I love it. Marketers are often hood-winked to believing that Millennials, GenX and others are unique, as if creatures from another planet. But ultimately, each generation […]
Travel & tourism contributed around 10% of GDP to the Singapore economy in 2015 and remains a vital component for the foreseeable future. It’s something Singapore takes very seriously and, in most respects, they do a terrific job at it. Older tourists represent an important group of Singapore’s visitors. Over five million visitors aged 45+ visited […]
Starting from July 2016 year, a company in Singapore can apply for up to S$300,000 in grants to fund job redesign projects targeted at workers aged 50 and older under the WorkPro scheme. In the conversation about ageing populations, there’s so much theoretical rubbish about these days that it’s refreshing to get some real case examples. […]
I’m a big fan of Nielsen and have written many blogs citing their useful studies. Their recent study of the ageing consumer in Singapore titled “How to win hearts and carts of the Silver Generation” is worth the registration to download. It has lots of useful and data and some remarkably familiar insights. BUT! The report […]
The headline screams “Dedicated supermarket aisles, free online deliveries among wish-list items for the elderly“. Reading further in this article from Singapore’s Straits Times, it becomes clear that the quoted research from Nielsen involves a sample of 300 people, 55 years and above. Really? 55 is ‘elderly’!? This bullshit is bad for business.