The Age-Friendly Audit Tool is a process that will revolutionise the way companies engage with their ageing customers and employees.
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian […]
Here’s a fabulous new report that’s a ‘must read’ for ANY and ALL consumer businesses; Download: “Rising longevity and its implications for business” The report was developed by the Economist Intelligence Unit and Axa Insurance. Not wanting to be critical but the one curious omission is that while 33% of the responses came from Asia Pacific, the […]
Tragically, but not surprisingly, stories are already emerging from Japan of the disproportionate toll the disaster has had on the elderly population. The elderly fled their home on foot as the warning sirens blared. But they could not keep up with their neighbors and fell behind as the tsunami rushed in. Many, unable to flee, […]
Evian has launched its Live Young campaign in South East Asia, starting with the unveiling of the billboard ads at Ion shopping mall in Singapore’s Orchard Road. I’ve used this campaign in speeches before as a great example of inclusive communications and the Singapore billboard is no exception. This escalator extravaganza features a range of […]