While some banks have made efforts to become more age-friendly, they need to do more to prevent elder financial abuse. Although the finding that elder financial abuse is the second-most common form of elder abuse after physical abuse, came from a 1981 report, now 40 years later, financial abuse and fraud continue to cost older Americans […]
The Meal Kit business has been exploding since 2007 primarily among younger, time-sensitive consumers, but surely different benefits meet the needs of an older consumer too? Estimated to soon be worth between $3 billion and $5 billion a Meal Kit service provides pre-portioned ingredients for a number of meals every week. The customer can then […]
Why is it that innovation seems to be the unique domain of younger consumers? Each year I look forward to The Future 100 report published by JWTIntelligence. It’s a snapshot of the year ahead and the most compelling trends, themes and phenomena. A fascinating read which you can download via the link here. However, there’s something […]
Japanese gym goers in their 60’s account for 37% of the 400 billion yen spent annually on fitness clubs, while those in their 70’s represent 21%. This dwarfs the share occupied by younger folks in either their 20s and 30s, according to studies by the Ministry of Economy, Trade and Industry (2012) and Nikkei Marketing […]
Poor financial literacy means that many older people are not making the most of their money in retirement. The findings from a recent survey conducted by the American College New York Life Center for Retirement Income of over 1,300 Americans (reported here in Motley Fool) show that almost 3 out of 4 people aged 60 to […]
A better understanding of older customers leads to product and service innovations. In 2015, Silver Group held one of our ‘ageing innovation’ experiential workshop for Chiva Som in Thailand. One year later, their General Manager, Sheila McCann, spoke at the Asia Design and Innovation Conference. Hear what she had to say about it in this short clip.