Removing embarrassment (of any imaginable kind) leads to consumers increasing the variety of products they purchase
retail
Pharmacy chain targets 65+ consumers with loyalty programme
In the first 100 days more than 930,000 seniors enrolled in wellness65+
GSK gets serious about consumers with retail insights lab
I’ve seen such labs at Unilever but this is a first for GSK.
Fabulous Fashion At Every Age. Even 60s and 70s.
The September 2013 issue of Harper’s Bazaar, features a page dedicated to those in their 60s and 70s.
Singapore supermaket responds to its ageing customers
It is commonly understood that sophisticated retailers apply customer/sales analytics to determine which products to ‘invest’ in.
Amazon launches online store aimed at the ageing consumer
The 50+ Active and Healthy Living Store features hundreds of thousands of nutrition, wellness,
Burger King targets ageing fast food consumers
Burger King, which has relied on a strategy of serving big burgers aimed at fast food’s heavy users, faltered during the economic downturn when its mainly younger target market was hit by high unemployment.
How to appeal to ageing shoppers – Report
Given the diversity and spending power of older shoppers it can be very detrimental to a brand or channel’s chances for success to relying on traditional thinking. But, according to the 2012 Baby Boomers: Riding the Wave of Diversity report from Symphony IRI by developing marketing strategies that are aligned with shopper needs, retailers and manufacturers […]
Younger people can't read emotions on older faces. Retailers beware!
A new study suggests that younger people may make more mistakes when judging the emotions of older people. Something retailers should take note of when recruiting and training young staff to serve older customers. To younger adults, age-related changes, such as wrinkles and folds, look like facial expressions, so they may interfere with the perception […]
Are retailers and FMCG's starting to move on the ageing consumer?
Leading executives at Unilever, Nestle and retail groups discuss the importance of the ageing consumer
