Accenture’s shopper research proves there’s little difference between ages

The survey among 10,000 consumers in 13 countries, reveals many similarities, and some differences in shopping habits and preferences across the generations. That being the case, you might wonder, what’s the fuss about creating customer experiences that are more Age-Friendly? Quite simply, the research does not consider the physical challenges that confront shoppers as they age. In fact, […]

How Age-Friendly is the Apple Watch?

It has been reported that nearly half of Apple’s customer base are over 55 year of age. In fact, as I wrote here, men over 65 are now Apple’s top spending customers. So it made sense for us to evaluate how well this hot new product, the Apple Watch, meets the needs of these valuable, older customers. […]

What foods do older consumers want to eat?

Health and wellness opportunities

A report is available that claims to explain the different needs and wants for food between ageing consumers and younger folks. But wow it’s expensive – $8,000 (individual) or $24,000 (corporate)! Despite the high price, a quick look at the table of contents indicates there is no coverage of the physical barriers to consumption that affects everyone […]