Is P&G’s Olay going Ageless?

An Ageless Cafe by Olay popped-up at an up-market shopping mall in Bangkok recently. This intrigued me for two reasons. Firstly, because Olay is one of P&G’s flagship brands and despite its extraordinary global marketing sophistication, P&G has made some fundamental mis-steps when tackling the issue of ageing. I wondered if the Ageless Cafe had […]

Are older consumers unworthy of innovation?

Why is it that innovation seems to be the unique domain of younger consumers? Each year I look forward to The Future 100 report published by JWTIntelligence. It’s a snapshot of the year ahead and the most compelling trends, themes and phenomena. A fascinating read which you can download via the link here. However, there’s something […]

Is ‘anti-ageing’ an ageist descriptor for brands?

Commonly used in the beauty world, I have long maintained that the expression ‘anti-ageing’ is ageist. It implies there’s something wrong with ageing. Imagine if skin-whitening treatments were positioned on an ‘anti-black’ platform! Now there are signs that the anti-ageing term is losing popularity. According to this article in Elle, Google reported that last year […]