I have long been a critic of the term ‘Active Ageing’ in campaigns to promote the concept. Singapore being a prime offender. Don’t get me wrong, I applaud the initiative and completely understand the social and economic drivers behind it. All the more reason to applaud the latest initiative from Sport England which has set its […]
physiology
Five things older consumers need from packaging
Tetra Pak’s annual Consumer Generations Whitepaper rehashes the basics and oversimplifies the challenge in what seems to be a largely self-serving document. The liberally described ‘whitepaper‘ lists five “ingredients” for ideal packaging for Seniors. All make sense but they are a gross simplification: Packages need to be easy to open, so as to overcome any […]
What can we learn from the intersection between ageing and disability?
People with disabilities are not a homogeneous group, as each person has unique skills and abilities which impact their unique desires.
Nike inspires us with 86 year-old, super athletic ‘Iron Nun’
We normally rile against exaggerated images of older people frolicking on beaches or performing physical feats, but if those stories are real and extraordinary, then they can inspire people of all ages. Nike introduces us to Sister Madonna Buder, as part of their “Unlimited” Campaign. As you’ll see in the TVC “Unlimited Youth” it celebrates an […]
Is Uniqlo delivering a Lifetime Customer Experience?
During a recent flight in Australia, I found a Uniqlo magazine strategically placed in the seat pocket. I witnessed first hand the metoric rise of Uniqlo from the time I lived in Tokyo umpteen years ago and I’ve been a Uniqlo fan (brand and products) ever since. So I was excited to see this ‘ageless’ […]
Is this hearing-aid advert ageist?
This ad for a ‘revolutionary’ hearing aid device could have been quite fun but instead it becomes a tired, stereotypical (dare I say ageist?) portrayal. In this Bond-esque spoof, the older woman explains the unique benefits of the device to the (younger) agent but sadly/predictably, the older woman walks off with the aid. Not only is […]
Adult-diaper market is growing faster than every other paper-based household staple in the U.S
As birthrates fall and life spans lengthen, there’s plenty of room for expansion in this market, because babies grow out of diapers, but incontinent adults usually don’t.
Rethink your customer experience, because ageing isn't just about older people.
We spend too much time thinking that physical ageing applies only to ‘older’ people, but the effects actually begin from around the age of 27.
Nestlé Launches Centre For Ageing Skin in China
Nestlé Skin Health has launched its new Skin Health Investigation, Education and Longevity Development (SHIELD) Centre in Shanghai. According to their press release, it aims to foster breakthroughs and collaboration in skin health through medical investigation, education and applications related to the convergence of technologies and bio-informatics. This is an interesting marriage between a highly commercial […]
Fitness trackers limit their appeal by designing only for younger users
43 percent of older consumers found that fitness trackers were difficult to calibrate,
