How Startups Are Tackling The Longevity Economy

Longevity economy

Entrepreneurs are polarising the longevity economy and ignoring the massive middle. In the past, whenever I mention business opportunities associated with the ageing demographic, minds immediately gravitated toward to ‘old, old’ segment. For example, assisted living, medical devices and the like. Now there’s a competitor for investment attention, companies that are seeking to discover the […]

Steroid abuse at 60? Now that’s no stereotype!

ageing consumer

We are getting used to seeing ageing stereotype-busters in the media and they are increasingly delightfully positive portrayals. In this blog, I’ve written about some of the darker stereotypes of ageing; ageing prisoners, the rising incidence of sexually transmitted disease in retirement homes, increasing drug abuse and suicides, but this one is new to me.  It […]

An age-friendly approach to ‘active ageing’

I have long been a critic of the term ‘Active Ageing’ in campaigns to promote the concept. Singapore being a prime offender. Don’t get me wrong, I applaud the initiative and completely understand the social and economic drivers behind it. All the more reason to applaud the latest initiative from Sport England which has set its […]