Tetra Pak’s annual Consumer Generations Whitepaper rehashes the basics and oversimplifies the challenge in what seems to be a largely self-serving document. The liberally described ‘whitepaper‘ lists five “ingredients” for ideal packaging for Seniors. All make sense but they are a gross simplification: Packages need to be easy to open, so as to overcome any […]
packaging
The perils of packaging for ageing consumers
Of 500 people surveyed in Australia, New Zealand and Malaysia, 42 per cent said they had cut themselves trying to open packaging,
Safe packaging critical not only for ageing consumers
Research shows that 63% of people agree that product safety is now “very important” to them, an increase from 47% in 2007. Cuts from sharp edges were mentioned by 24%, ahead of allergic reactions on 21% and injuries from product design on 18%. Furthermore, 77% said they were willing to pay an average premium of […]
