At my local bank recently I remarked to the representative that surely it was time to move on from the old paper bankbook and statements.
Too often we read about digital customer experiences needing to optimise for younger Millennial consumers. Yet there’s a growing mass of spend-ready, time-rich older consumers who are comfortable with technology. Sure there are differences in online shopping between ages as the chart from Euromonitors’ Top 10 Global Consumer Trends for 2016 illustrates. But the question […]