At my local bank recently I remarked to the representative that surely it was time to move on from the old paper bankbook and statements.
online
Ageing is one of the Top 10 Global Consumer Trends for 2016. No surprise, but …..
At least this report from Euromonitor addresses the ageing consumer in a more optimistic and enlightened way than is normal.
Will digital service support be a barrier for older customers as it replaces voice?
As digital communication channels continue to grow, will voice contact centers continue?
The common sense of digital inclusion
Too often we read about digital customer experiences needing to optimise for younger Millennial consumers. Yet there’s a growing mass of spend-ready, time-rich older consumers who are comfortable with technology. Sure there are differences in online shopping between ages as the chart from Euromonitors’ Top 10 Global Consumer Trends for 2016 illustrates. But the question […]
Google admits that age is a poor predictor of consumer behaviour. Intent beats identity.
As we’ve long maintained, demographics rarely align with user intent. Now even Google has weighed in.
The reasons why people follow social media varies little by age
Not surprisingly, older generations are less likely to use social media than younger generations.
40 percent of Japan’s mobile users are 55+
At 39.2%, this is far ahead of other countries with ageing populations.
Men over 65 are now Apple’s top spending customers
They spent an average of $976 per person on online sales versus the national average of $788.
Six compelling benefits of age-friendly digital designs
Accessible digital offerings complements and optimises marketing efforts, widens market scope and boosts profit by ensuring that products are more usable and appealing to a wider audience.
The 55+ users of tablets now lead in time spent and in consumption growth.
A wakeup call for all those who design apps. Consider users of all ages!
