Are older users taking over Facebook?

Data just out shows that the fastest growing segment of Facebook users are over 55 years with more than 1 million extra users over 65 years-old expected to join this year in the USA alone. In the UK too, the largest growth will be among older users, with 500,000 new users 55+ expected to join […]

China’s online shopping behemoth wants Senior Experience Officers – Under 60’s need not apply!

Taobao, the online shopping mall, wants to hire two Chinese senior citizens, influential in their social circles and maintaining “harmonious” relationships with their children. They must also have at least one year of online shopping experience. Why the fuss? With well over 760 million product listings (March 2013), Taobao is one of the world’s most visited […]

Smart Homes must enable ageless living

A recent article from Accenture reminds us that the ‘smart home’ is expected to add $14 trillion in economic value to the global economy by 2030. It will provide a myriad Internet of Things services and consumer and enterprise applications. This is potentially a huge opportunity. The Accenture report claims that for  Communications Service Providers […]

75% of older consumers of luxury brands are ready for omnichannel interactions. Surprised?

Luxury brands lag other consumer sectors when it comes to understanding and applying digital technologies, according to a “Digital or Die” report from BCG; and the speed of technology development is endangering their current business models. Importantly, the report cautions that younger consumers are by no means the only ones pulling luxury brands toward digital. Fully […]