Not a dry eye in the house after watching this TV commercial for a music school in Japan.
The recorded-music market is not so much dying as greying according to this great article in The Economist. In 2002 people aged 12 to 19 accounted for 16.4% of all spending on albums in Britain, according to TNS Worldpanel. That was almost double the share of people aged 60 or over (8.8%). The two groups […]
Boomer music fans and moviegoers are not just a fast-growing demographic; their patterns of media consumption also make them the most profitable media consumers — and deserving much more attention. This article from Engage Boomers points out some interesting recent examples of the power and attractiveness of the boomer market in the USA. (But applicable […]
Older people are much less likely to attend jazz performances today than they were a few years ago. The percentage of Americans between the ages of 45 and 54 who attended a live jazz performance in 2008 was 9.8%. In 2002, it was 13.9%. That’s a 30% drop in attendance! According to this article in […]
It took almost 20 years for the musical to achieve ‘phenomenon’ status, and it was television that did it. The film was first screened on August 17 1939 at Loew’s Capitol Theatre in New York. As the day went on, 60 policemen were drafted in from around the city to keep order among the tumultuous […]
Julie Andrews recently turned 69 and performed a special, ageing-related version of her timeless hit ‘The Sound Of Music’. It was part of her special appearance at Manhattan’s Radio City Music Hall for the benefit of the AARP. Here are the lyrics she reportedly used: Botox and nose drops and needles for knitting,Walkers and handrails […]
In the mid 1960’s Japan’s teenagers were responsible for the highest per capita consumption of recorded music in the world. (probably triggered by the Beetles Japan Tour in 1966). Now, 40+ years hence, music lessons and guitar sales are surging among the (now) senior population. They now have the time and the money to live out the dreams […]