Why brands shouldn't forget ageing consumers

A regional head of Microsoft Advertising said that to engage this age group, marketers need to understand their community, content and channels.

25 famous celebrities when they were younger

My favourite; Helen Mirren.

Audiences for news programs always seem to trend old. This is a global phenomenon and may partly explain

Every two years, the Senior Olympics brings together 300,000 elder athletes ranging in age from 50 to 100 and older.

More than 25% of people over 50 have difficulty identifying common household odours.

Here’s a funny scene from the movie Parental Guidance where Billy Crystal’s character is being fired.

Here’s a short excerpt from an episode of Top Gear TV programme

Kim Walker, CEO Silver Group interviewed about his new book “Marketing to the Ageing Consumer” on

Chuck Nyren, US-based expert on marketing techniques targeting baby-boomers wrote; “Dick and Kim have put together a concise

The Financial Times provides solid and tempting reasons why marketers should pay attention to the ageing consumer.