Here’s an interview I recently gave on Bloomberg TV.
101 year-old lady still passionate about her car
After six decades, Margaret Dunning still breezes down the road in her creamy 740 Packard roadster.
Readers Digests' New Owner to Leverage Older Audience
Another wake-up message for the youth obsessed media industry.
Media owners should charge a premium for their older audiences
By now, everyone should know the disproportionate economic power of the older (50+) consumer. Yet many media channels
Hollywood Actors Salaries Peak at 51
But actresses reach their top earning potential at a sprightly 34-years-old, then watch their salaries decrease from there.
Celebrating extraordinary older people
Are we in danger of creating unrealistic ageing stereotypes in our determination to dismantle them?
B&O reaches out to older consumers with Paul McCartney pitch
Although not declared as targeting the older segment, the choice of McCartney makes it clear.
Will Heineken reach drinkers other beers can’t reach?
In August this year, Heineken announced that it intended using crowdsourcing