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Aug 14, 2014 Kim Walker

How Companies Can Benefit From China’s Elderly

Here’s an interview I recently gave on Bloomberg TV.

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May 1, 2014 Kim Walker

Kim Walker on the Ageing Market

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Apr 20, 2014 Kim Walker

101 year-old lady still passionate about her car

After six decades, Margaret Dunning still breezes down the road in her creamy 740 Packard roadster.

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Feb 28, 2014 Kim Walker

Readers Digests' New Owner to Leverage Older Audience

Another wake-up message for the youth obsessed media industry.

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Feb 25, 2014 Kim Walker

Media owners should charge a premium for their older audiences

By now, everyone should know the disproportionate economic power of the older (50+) consumer. Yet many media channels

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Feb 10, 2014 Kim Walker

Hollywood Actors Salaries Peak at 51

But actresses reach their top earning potential at a sprightly 34-years-old, then watch their salaries decrease from there.

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Feb 5, 2014 Kim Walker

Celebrating extraordinary older people

Are we in danger of creating unrealistic ageing stereotypes in our determination to dismantle them?

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Oct 25, 2013 Kim Walker

Silver interview. CNBC Squawk Box – October 2013

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Oct 16, 2013 Kim Walker

B&O reaches out to older consumers with Paul McCartney pitch

Although not declared as targeting the older segment, the choice of McCartney makes it clear.

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Oct 9, 2013 Kim Walker

Will Heineken reach drinkers other beers can’t reach?

In August this year, Heineken announced that it intended using crowdsourcing

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  • Media consumption among older consumersOlder consumers now spend longer on social media than reading newsbrands.
    Feb 12, 2020
  • A disabled artist highlights the folly of hotel room design.
    Jan 27, 2020
  • Ageing Korean women need retraining on effective cosmetic use.
    Jan 27, 2020
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