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Mar 17, 2016Mar 17, 2016 Kim Walker

Silver Group launches new software enabling companies and cities to adapt to population ageing by becoming age-friendly

The new tool means that organizations can ensure their customer experience (CX) responds to the physical, sensory and cognitive ageing of their clients.

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Jan 24, 2016Jan 24, 2016 Kim Walker

Ageing musicians still rocking our world

Quite a depressing start to the year with a number of high profile celebrities passing.

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Dec 12, 2015Dec 12, 2015 Kim Walker

A stunning video shows ageism is alive and well

Check out this clever stunt by Australia’s Apia Insurance which is in some ways shocking and in other ways unsurprising. 

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Dec 1, 2015 Kim Walker

Marketing to Asia’s Ageing Population: Free Warc Webinar

Thursday, 10th December. 13:00 Singapore time

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Aug 30, 2015 Kim Walker

Are age-detecting billboards extending an obsolete 'ageist' strategy?

News that “smart” outdoor screens, which track the ages of passers-by and select ads based on their profiles, is puzzling at a time where one could argue the declining relevance of age-based targeting.

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Jun 1, 2015 Kim Walker

Changing the perceptions about ageing – for the better

We’ve all seen the research that says older people believe that ‘now’ is the best time of their lives. Yet

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May 27, 2015 Kim Walker

Marketers must start trading young for old customers

I love it when people sing our song.

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Jan 20, 2015 Kim Walker

Greying Asia – Public and private sector healthcare solutions for a growing elderly population

From 1997-2005, incidence of chronic diseases such as heart disease, diabetes, and cancer quadrupled in Southeast Asia. Last year, China

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Oct 20, 2014 Kim Walker

Opportunities Provided by the World’s Rapidly Ageing Population

Financial Times (UK) is publishing a six-part series on the changes being forced on industries ranging from technology to entertainment as companies wake up to the opportunities provided by the world’s rapidly ageing population. One needs to register and/or subscribe to the FT to access the articles but here are a few snippets: Global spending […]

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Aug 20, 2014 Kim Walker

How to really piss-off older people with bad advertising

An article I wrote in Campaign Magazine. Enjoy!

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