The new tool means that organizations can ensure their customer experience (CX) responds to the physical, sensory and cognitive ageing of their clients.
media
Ageing musicians still rocking our world
Quite a depressing start to the year with a number of high profile celebrities passing.
A stunning video shows ageism is alive and well
Check out this clever stunt by Australia’s Apia Insurance which is in some ways shocking and in other ways unsurprising.
Marketing to Asia’s Ageing Population: Free Warc Webinar
Thursday, 10th December. 13:00 Singapore time
Are age-detecting billboards extending an obsolete 'ageist' strategy?
News that “smart” outdoor screens, which track the ages of passers-by and select ads based on their profiles, is puzzling at a time where one could argue the declining relevance of age-based targeting.
Changing the perceptions about ageing – for the better
We’ve all seen the research that says older people believe that ‘now’ is the best time of their lives. Yet
Greying Asia – Public and private sector healthcare solutions for a growing elderly population
From 1997-2005, incidence of chronic diseases such as heart disease, diabetes, and cancer quadrupled in Southeast Asia. Last year, China
Opportunities Provided by the World’s Rapidly Ageing Population
Financial Times (UK) is publishing a six-part series on the changes being forced on industries ranging from technology to entertainment as companies wake up to the opportunities provided by the world’s rapidly ageing population. One needs to register and/or subscribe to the FT to access the articles but here are a few snippets: Global spending […]
How to really piss-off older people with bad advertising
An article I wrote in Campaign Magazine. Enjoy!
