AARP Co-opts Media To Challenge Age Stereotypes

AARP has joined hands with Refinery29 – a successful Millennial woman-focussed medium – to launch a cross-platform initiative that aims to shift attitudes and shape a new image around ageing to tackle redundant age stereotypes. According to this article in Campaign, “Life Begins At,” a year-long drive including co-branded content is a year-long initiative that […]

Are older users taking over Facebook?

Data just out shows that the fastest growing segment of Facebook users are over 55 years with more than 1 million extra users over 65 years-old expected to join this year in the USA alone. In the UK too, the largest growth will be among older users, with 500,000 new users 55+ expected to join […]