In the past decade, electric guitar sales have plummeted, from about 1.5 million sold annually to just over 1 million.
Commonly used in the beauty world, I have long maintained that the expression ‘anti-ageing’ is ageist. It implies there’s something wrong with ageing. Imagine if skin-whitening treatments were positioned on an ‘anti-black’ platform! Now there are signs that the anti-ageing term is losing popularity. According to this article in Elle, Google reported that last year […]
What a wonderful line of copy. It comes from the latest TV ad for Boots No 7 which promotes a philosophy that beauty isn’t about showing off, it’s about showing up. Read more about the advertising campaign here. In a similar vein, here’s a print ad for a New Zealand lingerie brand celebrating older women by […]
This new white paper reveals findings from several of Euromonitor’s global research initiatives as well as economic and sales data to examine the effects of ageing populations on societies, health and buying behaviour and uncover the following trends for the senior consumer. It covers much of the same old stuff but with a few noteworthy contributions. […]
Now here’s a new twist. We’ve been seeing an increasing prevalence of older people being used as talent in advertising – for all sorts of sensible and ridiculous reasons. Now here’s an ad for SunLife Home Insurance that plays up the sex appeal of an older women among younger men. I’d be fascinated to know what […]
Less than 15% of firms have developed a business strategy focused on the elderly according to BCG while the Economist Intelligence Unit found that only 31% of firms take into account increased longevity when making plans for sales and marketing. This despite the fact that the over-60s currently spend some $4 trillion a year and that […]
The survey among 10,000 consumers in 13 countries, reveals many similarities, and some differences in shopping habits and preferences across the generations. That being the case, you might wonder, what’s the fuss about creating customer experiences that are more Age-Friendly? Quite simply, the research does not consider the physical challenges that confront shoppers as they age. In fact, […]