Is ‘anti-ageing’ an ageist descriptor for brands?

Commonly used in the beauty world, I have long maintained that the expression ‘anti-ageing’ is ageist. It implies there’s something wrong with ageing. Imagine if skin-whitening treatments were positioned on an ‘anti-black’ platform! Now there are signs that the anti-ageing term is losing popularity. According to this article in Elle, Google reported that last year […]

Accenture’s shopper research proves there’s little difference between ages

The survey among 10,000 consumers in 13 countries, reveals many similarities, and some differences in shopping habits and preferences across the generations. That being the case, you might wonder, what’s the fuss about creating customer experiences that are more Age-Friendly? Quite simply, the research does not consider the physical challenges that confront shoppers as they age. In fact, […]