Korean Soccer Stadium Tries Age Segmentation

Korean football fans are known to be especially loyal to their hometown clubs. But the principal doesn’t really go for FC Seoul, the only club based in a city with a population of over 10 million. Consequently, FC Seoul is applying a different approach in marketing. It’s marketing staff provides various events and amenities at […]

Ageing Koreans Spend Big On Healthcare

Spending on medical treatment and other health care services surged 10 percent on-year, while expenditure on educational services increased 3 percent. According to the (Korean) National Health Insurance Corp., people aged 65 or older accounted for 32 percent of Koreans’ medical spending in the first half, up from 26.5 percent in the same period in […]

Silver Job Fairs For Older Korean Workers

Silver job fairs, established to find jobs for people 60 and older, have mushroomed across South Korea in the past year as part of a government effort to assist a rapidly growing population of older Koreans adrift in a changing society. The latest fair at the huge COEX centre, offered 2,000 private sector and 4,700 […]

Middle Aged – And A Bit Naughty

The Japanese expression, ‘choi waru oyaji’ may be about to join other Japanese expressions as part of the international language. It means to: the middle-aged man who is “slightly bad” i.e. naughty.This makes a nice change from the purile, tired expressions used to refer to anyone older than 40! The term, has been popularized in […]

Later marriages a problem for Korean boomers

Baby boomers in Korea who are now in their 50s have a lot on their minds. They are facing an average retirement age of 53, while they can no longer depend on their children to take care of them in their old age. Their most pressing concern is getting their children married, preferably while they […]

Elderly crime rises in Korea

The number of crimes committed by senior citizens has risen sharply over the last decade, especially serous crimes such as sexual assault, murder and arson.This rise in elderly crime is considered partly the result of being marginalized and deserted by society. In some ways an indictment on society but on the other hand, a simple […]

Ageing workers in Korea

As if it’s supposed to come as a surprise (!?), the profile of workers is ageing, according to this press report. The Korea Times article 4th Feb, 2009 reports that while the number of workers among the 20- and 30-somethings has decreased over the years, the number of workers aged over 40 has increased. Employees […]