Brands looking to expand or launch into the Korean beauty market must consider baby boomers; a rising demographic interested in looking younger and seeking effective yet simple makeup, a study finds.
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian […]
The report titled “The past, present and future of baby boomers as seen through the numbers” makes rather depressing reading. Statistics Korea painted this profile of the Baby Boomer. Mr. B is a middle-aged Korean man, born in 1960 to a rural peasant father and housewife. His generation prided themselves as the unsung heroes of […]