Instead of joining the long line of companies chasing Millennials, JAL plans to target older passengers, their grandparents, instead. According to a senior JAL executive quoted in this article from the SCMP, seniors used to fly business class and after retirement they want to go overseas but they say prices are too high and planes […]
Japan
Japanese fitness market dominated by consumers over 60 years of age. A sign of the times
Japanese gym goers in their 60’s account for 37% of the 400 billion yen spent annually on fitness clubs, while those in their 70’s represent 21%. This dwarfs the share occupied by younger folks in either their 20s and 30s, according to studies by the Ministry of Economy, Trade and Industry (2012) and Nikkei Marketing […]
Japanese companies innovate in response to the ageing consumer
With the dramatic rise of the ageing consumer in Japan, and the resulting shrinkage of the domestic market, companies are having to respond with product and service innovations to meet the changing consumer needs. For example, the ready-made food sector is booming due to the rise of single-person households and ageing consumers as reported here […]
Are older women the economic saviours of Japan?
Japan’s working-age population has shrunk more than 11 percent from its mid-1990s peak, and still falling. This has made companies desperate for talent and it seems that older women (those aged 55-64) are filling the vacancies. In 2013, Japanese Prime Minister Shinzo Abe told the General Assembly of the UN; “Creating an environment in which women […]
Japanese over 60 contribute nearly half of consumer spending
As ever, Japan’s super-aged status means that it provides a valuable test lab for what will happen to other developed societies in future. McKinsey claims that in developed countries, the elderly population (60 plus) will grow by more than one-third in the next 15 years, and they will total about 222 million people. They’ll account for […]
Is Uniqlo delivering a Lifetime Customer Experience?
During a recent flight in Australia, I found a Uniqlo magazine strategically placed in the seat pocket. I witnessed first hand the metoric rise of Uniqlo from the time I lived in Tokyo umpteen years ago and I’ve been a Uniqlo fan (brand and products) ever since. So I was excited to see this ‘ageless’ […]
Consumption expenditures of younger Japanese falls sharply while senior household spends rise
The consumption of Japanese over 60 years of age has trended upward for more than a decade.
40 percent of Japan’s mobile users are 55+
At 39.2%, this is far ahead of other countries with ageing populations.
Capping research age limits at 49 is like driving with one eye!
Emerging Asia admires Japanese brands. So screams the headline
How Japanese firms are adapting to their ageing consumers
One in four Japanese are over 65 and as I’ve said before, the country is serving as the world’s laboratory for selling to older consumers.
