Poor financial literacy means that many older people are not making the most of their money in retirement. The findings from a recent survey conducted by the American College New York Life Center for Retirement Income of over 1,300 Americans (reported here in Motley Fool) show that almost 3 out of 4 people aged 60 to […]
insurance
Using the sex appeal of an older woman to sell. What do you think?
Now here’s a new twist. We’ve been seeing an increasing prevalence of older people being used as talent in advertising – for all sorts of sensible and ridiculous reasons. Now here’s an ad for SunLife Home Insurance that plays up the sex appeal of an older women among younger men. I’d be fascinated to know what […]
Cigna launches health insurance for 60+ and makes a fundamental error
Somehow I’ve managed to get on the mailing list of Cigna Health insurance and today I received a promotional mailer selling their 60+ health care.
Swiss Life joins the line of insurers tackling ageing. Yawn.
In collaboration with Economist Intelligence Unit, the insurer has put quite a bit of effort into the concept of Rethinking Longevity. Not exactly a new idea.
Leading insurer wises up to ageing
If the latest campaign from UK insurer BUPA is anything to go by, the insurance industry may be getting to grips with the consumer-centric approach to the issues of ageing.
Prudential Retirement Campaign Evolves Nicely
“People are doing extraordinary things (in retirement) and we wanted to showcase that”.
Prudential asks "What's your Vitality age?" Take the test!
This program shows an insurance company motivated to keep people healthy.
Why are buyers of long-term care insurance getting younger?
The answer seems to be to avoid ‘pre-conditions that might limit their cover later in life.
Baby Boomers believe their generation is the healthiest
Nearly half the people surveyed (45 percent) including Millennials, GenXers and Baby Boomers – named their own generation as the healthiest
The hidden costs of ageing – video
This remarkable advertising clip considers a number of ‘mundane’ facts about ageing
