India's seniors get blogging

More and more senior citizens in the state are taking to blogging, which, until recently, was considered to be a youth- exclusive domain. Ageing citizens have shown that they have all the prerequisites to be a blogger: time to surf, read and write/comment.                     Based on […]

Ageing stars losing out in India?

At 43, Indian superstar Shah Rukh Khan is too old for Pepsi yet his contemporary Aamir Khan (also 43) has had his contract with Coca Cola extended for a huge fee. My, my how those brands differ. Shah Rukh Khan (SRK) is a household name in India and the hearthrob of millions, but he’s just […]

Grey population explosion

Although China and India are not countries often mentioned in the context of ageing populations, the sheer size of total population dwarfs the G7 countries. I thought this chart from The Economist made the point very dramatically – and yet it’s only focussing on the 65 and above! Although India still has one of the […]

Re-employing older workers

Companies take note! Last week, an unassuming 57 year old demonstrated in dramatic fashion, some of the values older workers can deliver. Chesley B. Sullenberger III became a hero when he applied his vast experience and calm to safely guide all 155 passengers and crew aboard US Airways Flight 1549 to an emergency water landing in New Yorks’ Hudson River.   […]

Young and jobless

Young folks have been hard hit by the economy. Sure, seniors may have lost but imagine kids who have just finished school and trying to get a first job in this climate! (and yet business creatures-of-habit will no doubt continue to prioritize younger sements over the more lucrative 50+ group).   Here are a few stats […]