Defining life by experiences not age, is a big, powerful and uplifting idea. Having spent the bulk of my career in the advertising industry, when I see an ad that brings a big advertising idea to the ageing space, I get a thrill because it doesn’t happen often. This ad from Indian e-commerce platform Flipkart, […]
India
100 million older consumers in one of Asia's youngest countries
But it seems India has yet to learn that age is a poor proxy for behaviour and purchasing.
Older consumers are being left behind in India's mobile market. No surprise.
Only 6 percent of mobile users in India, and just 1 percent of mobile data users, are over 50 years of age.
China steps in to protect its ageing population
The government has just enacted a law aimed at compelling adult children to visit their ageing parents.
The growing silver market in India
Brand owners are waking up to the potential loyalty and buying power of the over-55 set
Ageing consumers help drive wellness boom in India – PwC report Report
According to a new report, the market for health and wellness among people 40 plus is under-addressed in India today.
Are companies in India age-friendly?
I’m afraid they’re not even close, yet India has the second largest population of over-65s on the planet!
Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian […]
Radio interview: Boomer Marketing in Asia Pacific
Here’s a radio interview Silver CEO, Kim Walker recently did with Brent Green, one of the world’s leading authorities on Boomer Marketing based in the USA, as part of his weekly radio show; Generation Reinvention.
Asian Seniors Logging On
Dispelling the myths around older web users in Asia, here’s an article from the Asia Media Forum that includes some interesting facts and stats e.g: Internet penetration in Asia stands at 18.5 percent, compared to the world average of 24.7 percent As of June 2009, Internet World Stats reported 704.2 million Internet users in Asia, or […]
