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healthcare

Jul 19, 2015 Kim Walker

Digital-savvy seniors want to use digital tools to manage their health – not healthcare

Contrary to the popular belief that only younger generations are technology adopters, the ageing population is riding the e-health wave. According to the Accenture 2014 Patient Engagement Survey of more than 10,000 consumers in the United States and nine other countries, including about 350 US seniors. It was an online study so read the results […]

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Jun 15, 2015 Kim Walker

Ageing populations might help to drive down greenhouse gas emissions?

Well it’s certainly an attention-grabbing headline.

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Apr 5, 2015 Kim Walker

Pharma companies up adspend to reach ageing consumers

US drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013.

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Feb 18, 2015 Kim Walker

Six reasons why older consumers deserve attention in 2015 – and why not to obsess over Millennials

From health to technology to travel and giving back. Savvy marketers will look beyond today’s headlines and leverage the trends that unlock the unrivalled spending power only Boomers can provide.

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Jan 20, 2015 Kim Walker

Greying Asia – Public and private sector healthcare solutions for a growing elderly population

From 1997-2005, incidence of chronic diseases such as heart disease, diabetes, and cancer quadrupled in Southeast Asia. Last year, China

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Jan 16, 2015 Kim Walker

New tech for the ageing consumer at CES 2015

A plethora of new, re-polished and repurposed tech for the ageing consumer unveiled

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Oct 14, 2014 Kim Walker

Older People More Open to Using Smartwatches for Online Identification

Apart from their potential for gathering sports activities, navigation, phone calls and apps, smartwatches could also serve as proof of identity, a travel ticket holder or a method of making payments at the checkout. And according to an international study conducted by GfK, older generations seem more open to using smartwatches for online identification. The survey asked […]

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Sep 29, 2014 Kim Walker

Check Out The Latest From Pfizers' 'Get Old' Website

Pfizer continues to do a great job at demystifying and de-stigmatizing ageing.

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Sep 19, 2014 Kim Walker

Singapore Debates Right-to-Die Bill

Euthanasia and suicide are illegal in Singapore, there is however the Advance Medical Directive,

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Jul 29, 2014 Kim Walker

IBM and Apple join forces to take-on healthcare

IBM and Apple hope to use doctors’ love for their iPhones and iPads to build an iOS healthcare software empire.

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