Contrary to the popular belief that only younger generations are technology adopters, the ageing population is riding the e-health wave. According to the Accenture 2014 Patient Engagement Survey of more than 10,000 consumers in the United States and nine other countries, including about 350 US seniors. It was an online study so read the results […]
healthcare
Ageing populations might help to drive down greenhouse gas emissions?
Well it’s certainly an attention-grabbing headline.
Pharma companies up adspend to reach ageing consumers
US drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013.
Six reasons why older consumers deserve attention in 2015 – and why not to obsess over Millennials
From health to technology to travel and giving back. Savvy marketers will look beyond today’s headlines and leverage the trends that unlock the unrivalled spending power only Boomers can provide.
Greying Asia – Public and private sector healthcare solutions for a growing elderly population
From 1997-2005, incidence of chronic diseases such as heart disease, diabetes, and cancer quadrupled in Southeast Asia. Last year, China
New tech for the ageing consumer at CES 2015
A plethora of new, re-polished and repurposed tech for the ageing consumer unveiled
Older People More Open to Using Smartwatches for Online Identification
Apart from their potential for gathering sports activities, navigation, phone calls and apps, smartwatches could also serve as proof of identity, a travel ticket holder or a method of making payments at the checkout. And according to an international study conducted by GfK, older generations seem more open to using smartwatches for online identification. The survey asked […]
Check Out The Latest From Pfizers' 'Get Old' Website
Pfizer continues to do a great job at demystifying and de-stigmatizing ageing.
Singapore Debates Right-to-Die Bill
Euthanasia and suicide are illegal in Singapore, there is however the Advance Medical Directive,
IBM and Apple join forces to take-on healthcare
IBM and Apple hope to use doctors’ love for their iPhones and iPads to build an iOS healthcare software empire.
