Apple plans to unveil new features that will further entrench the iPhone and Apple Watch in consumer health, according to Bloomberg. A clever strategy to capture the ageing consumer Apple’s new features are the latest evidence, in a string of innovations over recent years, that it seizing the opportunity presented by the world’s ageing populations. […]
healthcare
Hearing aids set to boom but what’s holding them back?
According to one of the largest manufacturers of hearing aids in the world, 90% of people who have hearing deficiency do not have a hearing aid! What’s more, they probably don’t want one. This was the challenge for my keynote address to the 300+ attendees at the Asia Pacific Conference for Sivantos in Singapore on […]
5 lessons healthcare can learn about ageing from general business
I was recently invited to deliver a keynote address about ageing and healthcare to a group of 400 medical specialists. A tough crowd and a big challenge. My first reaction was ‘What on God’s green earth can specialists learn about ageing from a businessman?‘. This became the title of my address. The thing is, nobody is prepared […]
Japanese fitness market dominated by consumers over 60 years of age. A sign of the times
Japanese gym goers in their 60’s account for 37% of the 400 billion yen spent annually on fitness clubs, while those in their 70’s represent 21%. This dwarfs the share occupied by younger folks in either their 20s and 30s, according to studies by the Ministry of Economy, Trade and Industry (2012) and Nikkei Marketing […]
Healthcare organizations must learn to see seniors as the digital consumers they are
People aged over 65 who use digital technology in their daily lives are shattering myths about seniors’ use of ehealth. According to excerpts from the 2016 Accenture Consumer Survey on Patient Engagement, there are three myths that healthcare organisations need to dismiss the stereotypes and and see seniors as the digital healthcare consumers they are. Myth 1: Seniors […]
Cigna launches health insurance for 60+ and makes a fundamental error
Somehow I’ve managed to get on the mailing list of Cigna Health insurance and today I received a promotional mailer selling their 60+ health care.
Merck Consumer Health tackles ageing …… or is it just more hot air?
Over the years, we’ve seen so many ageing initiatives come and go that it’s hard not to be cynical. So it was with great fanfare on centre stage at the recent Cannes Lions International Festival of Creativity, that Merck Consumer Health announced its WE100 initiative designed to address the growing challenges of rising life expectancy and […]
Rethink ageing for a more realistic and optimistic prediction of economic impact
The conventional old-age dependency ratio makes the economic impact of ageing societies seem worse than they will be. There are now some better measures that do not exaggerate the effects of ageing.
Age stereotypes reverse when it comes to online shopping for healthcare
Older people are generally better shoppers, because they’ve been doing it longer than younger people. But when it comes to online shopping, most believe that younger people have the edge.
Nestlé Launches Centre For Ageing Skin in China
Nestlé Skin Health has launched its new Skin Health Investigation, Education and Longevity Development (SHIELD) Centre in Shanghai. According to their press release, it aims to foster breakthroughs and collaboration in skin health through medical investigation, education and applications related to the convergence of technologies and bio-informatics. This is an interesting marriage between a highly commercial […]
