Gen X: The next generation of older consumers

Even before the business opportunities around Baby Boomers have been fully realised, pundits are already talking about the next generation of older consumers; Gen X. Generation X is typically defined as people born between the early-to-mid 1960s to the early 1980s. According to this article, Gen X has 75% more spending power than Millennials, and […]

Apr 18, 2016 Kim Walker

More that unites than divides Millennials and Boomers in the workplace

The consulting industry continues it’s lucrative, revenue-generating obsession with the “Millennials are Different” concept. Yet a growing body of evidence suggests that employees of all ages are much more alike than different in their attitudes and values in the workplace. So too in their roles as consumers.

Mar 15, 2016Mar 15, 2016 Kim Walker

Millennials are having the worst time of their lives – study

The average age for the onset of depression has dropped from late forties or early fifties, where it was 30 years ago, to mid twenties, and it’s expected to drop further.

Mar 7, 2016Mar 7, 2016 Kim Walker

Mindless Millennial segmentation also applies to Boomers

There seems to be a growing chorus of voices and opinions supporting our contention that demographic segmentation – and the focus on Millennials – is outdated and dangerous for marketers.

Nov 8, 2015Nov 9, 2015 Kim Walker