Even before the business opportunities around Baby Boomers have been fully realised, pundits are already talking about the next generation of older consumers; Gen X. Generation X is typically defined as people born between the early-to-mid 1960s to the early 1980s. According to this article, Gen X has 75% more spending power than Millennials, and […]
The consulting industry continues it’s lucrative, revenue-generating obsession with the “Millennials are Different” concept. Yet a growing body of evidence suggests that employees of all ages are much more alike than different in their attitudes and values in the workplace. So too in their roles as consumers.