Here’s a sign I spotted on the door of a toilet at the newly refurbished Meritus Mandarin Hotel in Singapore’s Orchard Road. The usual sign for handicapped has given way to a sign for elderly. An attempt to be age-friendly? I wonder if it is considered ‘friendly’ by older people? The conundrum is this; Would […]
design
Phone For Oldies Uses Picture Memory Buttons
Here’s an age-friendly phone that uses a clever idea; One-touch picture memory buttons. Marketed by Oricom Australia, the phone features other benefits including: Amplified Receiver Allows you to adjust the volume in the earpiece to a higher level for comfortable listening. (Up to 24 dB) Extra loud Ringer Ensures that you can hear your phone […]
Insurance Against Early-Age Physical Decline!?
Noticed an ad in the newspaper today from Prudential; the insurer. It’s for their PRUearly stage disability product. The headline, photos & captions caught my eye: We’ll be there when the simple things in life get tough. Like seeing clearly or sitting and rising from a chair or removing pills from a pack or carrying […]
Survey Shows Simplicity=Age-Friendly. Download Free Global Research
Some fascinating research from Siegel + Gale a strategic branding firm, about the effect of ‘Simplicity’ over brand preference and value. As ‘Simplicity’ is one of the essentials of being ‘Age-Friendly’, I was intruiged. The study covers 6,152 people across USA, UK, Germany, China, India and Dubai & Saudi Arabia. I have asked S&G for […]
McKinsey Study Shows Differences With Older Japanese Shoppers – PDF
As with many studies conducted among older consumers, this new research from McKinsey serves mainly to confirm our views and support a number of our hypothesis and principles. Download PDF here. Some of the key points about older Japanese (65 years and up) shoppers compared with younger counterparts: shop somewhat more often for food (225 […]
New Fashion Brand Aims At Mature Women – Isme
I’d love a dollar for every time a ‘mature’ woman has complained to me about the lack of appropriate fashion options. Apart from the usual colour, fit and ‘appropriateness’ of the garments, mature women don’t feel comfortable being served by teeneage sales assistants in darkened retails shops balring the latest hip-hop singles. However, in the […]
10 Great Examples of Major Companies Going Age-Friendly
Two authoritative publications have carried articles explaining the opportunities for businesses who meet the needs of ageing consumers.
Why Our Roads Need To Become 'Age-Friendly' Too!
More elderly pedestrians got killed as a result of jaywalking last year, according to the Singapore Traffic Police at an annual briefing recently. Those aged 60 and above accounted for more than half of the total number of pedestrian fatalities – 29 out of 55. Out of the 29, 24 died as a result of […]
Senior driving Insurance. Age discrimination? Missed opportunity?
A newspaper article I read recently mentioned “Safety Tips For Senior Drivers”. Interesting because it recognizes some of the physiological-decline issues we face with age. “One of the dangers of ageing is its slow and gradual process. Instead of a quick glance at the rear view mirror, aged eyes need to stare at it to […]
Older People Less Tolerant of Queues
An online poll of 2,006 adults in Britain found that older respondents (over 55) became restless in a queue nearly three minutes before younger people but those aged under 35 were more likely to take their frustration out on those around them. As reported by Reuters, the average British adult is able to stand in […]
