The common sense of digital inclusion

Too often we read about digital customer experiences needing to optimise for younger Millennial consumers. Yet there’s a growing mass of spend-ready, time-rich older consumers who are comfortable with technology. Sure there are differences in online shopping between ages as the chart from Euromonitors’ Top 10 Global Consumer Trends for 2016  illustrates. But the question […]

Designing products for value … and age-friendliness?

Leading companies are combining insights about customers, competitors, and costs to develop more innovative and cost-effective products. A rising tide of prosperity in developing economies is reshaping the nature of competition among global product makers, offering both the promise of new markets and the perils of having to face nimble, innovative, and highly ambitious rivals. […]