Quite a depressing start to the year with a number of high profile celebrities passing.
demographics
IHG goes beyond demographics to meet the needs of its guests
Check out these edited highlights of a presentation delivered by Chief Information Officer of InterContinental Hotels Group.
Trends to watch in 2016 – ageing barely gets a mention!
Each year, the Future 100 report from JWT Intelligence takes a snapshot of emerging trends for the coming year. (You’ll need to register to download the report).
Which trend could most affect consumer companies? Ageing populations.
Considering the predictability of the medium~long term trajectory of the trend, the ageing population ranks as possibly the most impactful.
Americans aged over 60 to drive half of all US spending growth between 2015 and 2030 – McKinsey
And it’s not just healthcare, almost half of spending growth in the categories of personal care, housing, food and entertainment will be driven by households headed by someone aged at least 60 between now and 2030.
Consumption expenditures of younger Japanese falls sharply while senior household spends rise
The consumption of Japanese over 60 years of age has trended upward for more than a decade.
Ageing Beijing
At the end of 2014 nearly a quarter of Beijing’s registered residents were 60 years old or more. According to data revealed by the office for senior citizens there are now 2.967 million over-60s in Beijing accounting for 22.3 percent of the registered population. Over-70s accounted for nearly half the total elderly population in the city. […]
Age is a dangerously limiting predictor of consumer attitudes
Something we’ve been banging on about for years is now confirmed in research from the UK, that attitude replaces age for targeting consumers.
Is Harley caught between a rock and a young place?
Why is Harley-Davidson having to dance around the issue of it’s older rider profile?
Tribes transcend demographics and generations. Or do they?
What we once called lifestyle segments are now more trendily referred to as tribes.
