As with its Asian neighbour Thailand, the growth of the older population and the spending power of older Vietnamese will be a powerful economic force over the coming decades. Here’s some good data and insights from Euromonitor about the Vietnam market. The fastest-growing population segment is 70 to 79 years old. By 2030, 12.4 per […]
demographics
Some things you need to know about the ageing demographics
With the distinct absence of much new to talk about in the ageing space, it’s a good time to refresh on ageing demographics. This excellent article from Axios is well worth a read and covers some of the key issues around ageing with enough subject matter to write a book. It’s a nifty update on ageing demographics […]
Are older users taking over Facebook?
Data just out shows that the fastest growing segment of Facebook users are over 55 years with more than 1 million extra users over 65 years-old expected to join this year in the USA alone. In the UK too, the largest growth will be among older users, with 500,000 new users 55+ expected to join […]
Ageing will produce some very large winners at the industry level – Deloitte report
Industry winners in ageing populations will not be limited to the stereotypical ageing businesses. Deloitte’s Voice of Asia report states; “Ageing populations will generate a “growth cluster” of vibrant businesses at the heart of the collision of megatrends such as rising life expectancies, increasing relative health care costs, and tightening public sector health budgets”. Sadly, […]
Ageless marketing is one answer to generational gaps in quality of life.
If living standards of younger generations’ are under threat as reports suggest, companies should adopt ageless marketing practices. According to a Ipsos Global Trends Survey 2017, covering almost 19,000 adults aged 16+ in 22 countries, suggests that roughly an equal number of people believe that today’s youth will have a better (39%) or worse (40%) life […]
Reframing Ageing – Let’s talk longevity?
A few weeks ago I helped to run a collaborative innovation workshop in Singapore, themed around opportunities in ageing and longevity. The workshop was managed by Hugh Mason of JFDI and sponsored by BOSCH. It brought together a group of entrepreneurs and enterprises including Munich Re, BP, OCBC Bank, Singapore Press Holdings. The innovation output was […]
9 out of 10 older consumers want brands to focus on needs and interests, not their age
Marketers need to stop pushing age stereotypes or risk marking themselves as ‘ageist’.
Rethink ageing for a more realistic and optimistic prediction of economic impact
The conventional old-age dependency ratio makes the economic impact of ageing societies seem worse than they will be. There are now some better measures that do not exaggerate the effects of ageing.
Mindless Millennial segmentation also applies to Boomers
There seems to be a growing chorus of voices and opinions supporting our contention that demographic segmentation – and the focus on Millennials – is outdated and dangerous for marketers.
Taiwan study highlights the folly of age-based marketing
The introduction to this Nielsen study says it all “for all of our differences, in many ways, it’s remarkable how similar we are no matter the age”.
