It’s a horrible question, to be sure. But if you think about it, most professions make money from the misfortune of others. Doctors make money from the illness of a patient and a horticulturalist makes money out of a failing crop. Viewed this way, it makes the question sadly more palatable. This article in the Guardian […]
How Virtual Reality could work for the ageing population
I was stunned by a speech delivered by Google at the recent Cannes advertising festival.
Cognitive ergonomics equals Age-Friendly
Defined as the practice of designing products that match the way we think, cognitive ergonomics will help remove age-barriers. This article in the Economist explains that this is growing in importance as customers are overloaded with information. Our concept of Lifetime Customer Experience means that adults of all ages can access and enjoy brand experiences. Cognitive, physical […]
Skills Decline In Adulthood If Not Used Regularly. Brilliant report.
Thought not specifically related to ageing, this report entitled The Learning Curve, is too fascinating to overlook.
How Old is 'Old'?
This is a critical question for marketers because
Peak Age for Cognitive Motor Performance is 24-years-old
But older people who, despite being slower, managed to keep up with their younger counterparts.
China: 9 million Alzheimers patients. 300 qualified doctors!
By my calculations, that’s one dementia specialist for 30,000 patients, and it’s going to get much worse.
It's not just older people who get confused by too many online shopping choices
The ability of the brain to filter out visual and audible distractions and to handle multiple tasks simultaneously declines with age.
Older consumers can make better decisions – research
Older people make just as good, or even better, money-making decisions than younger people
Shocking alzheimer's wake-up call for China
In 2010, China had more people living with Alzheimer’s disease than any other country in the world and twice as many cases of Alzheimer’s and other kinds of dementia as the World Health Organization thought. Cases of all kinds of age-related dementia in the country rose from 3.7 million in 1990 to 9.2 million in […]