Ageing Beijing

At the end of 2014 nearly a quarter of Beijing’s registered residents were 60 years old or more. According to data revealed by the office for senior citizens there are now 2.967 million over-60s in Beijing accounting for 22.3 percent of the registered population. Over-70s accounted for nearly half the total elderly population in the city. […]

Nestlé Launches Centre For Ageing Skin in China

Nestlé Skin Health has launched its new Skin Health Investigation, Education and Longevity Development (SHIELD) Centre in Shanghai. According to their press release, it aims to foster breakthroughs and collaboration in skin health through medical investigation, education and applications related to the convergence of technologies and bio-informatics. This is an interesting marriage between a highly commercial […]

Reaching China’s Silver Generation

For anyone interested in ageing opportunities in China, this is clip worth watching. Some respected figures from China’s advertising industry start out with the usual silo mentality about products and services for older people. But to my relief, as the show continues, there’s more talk about the need to adapt products and services to meet […]