A project has been launched to make the city more liveable for the growing ranks of old people.
China
Ageing Beijing
At the end of 2014 nearly a quarter of Beijing’s registered residents were 60 years old or more. According to data revealed by the office for senior citizens there are now 2.967 million over-60s in Beijing accounting for 22.3 percent of the registered population. Over-70s accounted for nearly half the total elderly population in the city. […]
Nestlé Launches Centre For Ageing Skin in China
Nestlé Skin Health has launched its new Skin Health Investigation, Education and Longevity Development (SHIELD) Centre in Shanghai. According to their press release, it aims to foster breakthroughs and collaboration in skin health through medical investigation, education and applications related to the convergence of technologies and bio-informatics. This is an interesting marriage between a highly commercial […]
Consumer preferences among China's ageing market might surprise you
Older middle-class consumers are not spending averse and don’t only opt for cheap items. They often
Here's how we should be thinking about the ageing consumer in China
It’s annoying beyond belief when media trot out the same old stereotypes and claptrap about ageing consumers. But when they get it right,
China provides 'guidance' for its active ageing population
Anyone who has been to China in the past 10 years will have seen the older folks dancing at dawn and dusk
China’s Ageing Market Now Worth $652 billion And Set To Explode
The industry is expected to rise to 106 trillion yuan ($17 trillion) by 2050, amounting to a third of the Chinese economy.
Reaching China’s Silver Generation
For anyone interested in ageing opportunities in China, this is clip worth watching. Some respected figures from China’s advertising industry start out with the usual silo mentality about products and services for older people. But to my relief, as the show continues, there’s more talk about the need to adapt products and services to meet […]
Business opportunities as China orders country to prepare for the ageing society
Ten ministerial-level departments, including the ministries of civil affairs and education, have released a circular stressing the importance of building an age-friendly society.
Profits remain elusive in China eldercare
The Government’s tight regulation of elderly care are to blame according to
