75% of older consumers of luxury brands are ready for omnichannel interactions. Surprised?

Luxury brands lag other consumer sectors when it comes to understanding and applying digital technologies, according to a “Digital or Die” report from BCG; and the speed of technology development is endangering their current business models. Importantly, the report cautions that younger consumers are by no means the only ones pulling luxury brands toward digital. Fully […]

How Age-Friendly is the Apple Watch?

It has been reported that nearly half of Apple’s customer base are over 55 year of age. In fact, as I wrote here, men over 65 are now Apple’s top spending customers. So it made sense for us to evaluate how well this hot new product, the Apple Watch, meets the needs of these valuable, older customers. […]