In fact, obsessive focus on any generation is business-limiting. I have nothing against Millennials,
boomer
Stop designing for millennials – or any generation for that matter.
When it comes to potatoes… Millennials are not significantly different from the rest of the population.
The nonsense of generational marketing
As often stated here, ‘age is a poor proxy for behaviour’. We believe the major, if only real difference
Opportunities Provided by the World’s Rapidly Ageing Population
Financial Times (UK) is publishing a six-part series on the changes being forced on industries ranging from technology to entertainment as companies wake up to the opportunities provided by the world’s rapidly ageing population. One needs to register and/or subscribe to the FT to access the articles but here are a few snippets: Global spending […]
What Sets Taiwan's Boomers Apart From Younger Generations?
One of the fastest ageing countries in the world, Taiwan has a total population of 23 million of which around 22% are people born between 1946 and 1964. In this article, Nielsen explains the importance of understanding the differences between these boomers and younger cohorts. For example, among consumers between 50 and 65: 53 percent pay […]
More evidence on why older consumers are important to luxury brands
Over half (52%) of affluent US Baby Boomers plan to buy one or more luxury product or service over the next 12 months
AARP Launches New Travel Site
bout a chosen destination. Notice the top bar, which encourages the conversion by showcasing exactly how much flights and hotels are via a Choose Flight/Book Now button – See more at: http://www.tnooz.com/article/aarp-retools-travel-product-comprehensive-offering-55-demographic/#utm_source=Tnooz+Mailing+List&utm_medium=email&utm_campaign=ea08424441-RSS_EMAIL_CAMPAIGN&utm_term=0_c691357c44-ea08424441-137223577 Personal travel spend for the 50+ American traveller exceeds $120 billion per year and will grow
What's the Fuss About Millennials?
I have nothing against Millennials (or any other generation for that matter) – both my daughters are part of that cohort.
Distorted ageing stereotypes. The danger of generalisations.
If you believe some pundits, the 65+ cohort are mostly Divorced, Rich, Aged 65+, Overseas Traveller, and Networker i.e. DRAGON’s. Complete with the nauseating image of an “older couple on a beach”, this article written by a “junior planner” in an advertising agency seeks to redefine the older generation. The subhead reads; Baby Boomers are […]
The incredible economic force of baby boomer women
The numbers are unequivocal, the gender differences are undeniable, the opportunity is inarguable and the market is enormous.
