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APAC

Jun 15, 2015 Kim Walker

Capping research age limits at 49 is like driving with one eye!

Emerging Asia admires Japanese brands. So screams the headline

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May 25, 2015 Kim Walker

Older consumers are being left behind in India's mobile market. No surprise.

Only 6 percent of mobile users in India, and just 1 percent of mobile data users, are over 50 years of age.

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Aug 29, 2014 Kim Walker

The Ageing of Asia …. again

Those of us who follow ageing matters get a bit tired of

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Aug 15, 2014 Kim Walker

What Sets Taiwan's Boomers Apart From Younger Generations?

One of the fastest ageing countries in the world, Taiwan has a total population of 23 million of which around 22% are people born between 1946 and 1964. In this article, Nielsen explains the importance of understanding the differences between these boomers and younger cohorts. For example, among consumers between 50 and 65: 53 percent  pay […]

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Mar 13, 2014 Kim Walker

How F&B Companies in Asia are Tackling the Ageing Consumer

In their attempts to reach the ageing consumer in Asia, F&B companies have seen their share of marketing mistakes, as well as successes.

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Nov 4, 2013 Kim Walker

Silver report shows the growing importance of older onliners in APAC

Prepared in collaboration with ComScore, this report highlights the increasing importance of the Silver surfer.

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Nov 4, 2013 Kim Walker

Demographic headwinds could shave 1.2% off GDP in APAC economies – HSBC

The region faces a sharp demographic turn that will weigh heavily on growth

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Sep 30, 2013 Kim Walker

Why brands shouldn't forget ageing consumers

A regional head of Microsoft Advertising said that to engage this age group, marketers need to understand their community, content and channels.

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Aug 7, 2013 Kim Walker

Reaching the ageing traveller – presentation

A recent study by Frost & Sullivan concluded that

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Jul 10, 2013 Kim Walker

China steps in to protect its ageing population

The government has just enacted a law aimed at compelling adult children to visit their ageing parents.

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