Emerging Asia admires Japanese brands. So screams the headline
APAC
Older consumers are being left behind in India's mobile market. No surprise.
Only 6 percent of mobile users in India, and just 1 percent of mobile data users, are over 50 years of age.
What Sets Taiwan's Boomers Apart From Younger Generations?
One of the fastest ageing countries in the world, Taiwan has a total population of 23 million of which around 22% are people born between 1946 and 1964. In this article, Nielsen explains the importance of understanding the differences between these boomers and younger cohorts. For example, among consumers between 50 and 65: 53 percent pay […]
How F&B Companies in Asia are Tackling the Ageing Consumer
In their attempts to reach the ageing consumer in Asia, F&B companies have seen their share of marketing mistakes, as well as successes.
Silver report shows the growing importance of older onliners in APAC
Prepared in collaboration with ComScore, this report highlights the increasing importance of the Silver surfer.
Demographic headwinds could shave 1.2% off GDP in APAC economies – HSBC
The region faces a sharp demographic turn that will weigh heavily on growth
Why brands shouldn't forget ageing consumers
A regional head of Microsoft Advertising said that to engage this age group, marketers need to understand their community, content and channels.
China steps in to protect its ageing population
The government has just enacted a law aimed at compelling adult children to visit their ageing parents.
