Research from Nielsen Australia reveals that Baby Boomers (defined as consumers aged between 55 and 74) are 16% more likely to feel financially secure than the average Australian. They are 43% more likely to spend on extras, and are reluctant savers. Time and money With more financial freedom and the time to enjoy it, Baby […]
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The problem with marketing today
This cartoon says it all. It’s just a pity that something this amusing can be so fundamentally, wrong.