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aging

Dec 20, 2018Dec 20, 2018 Kim Walker

Switched-on Boomers are streaming, posting and multi-screening in growing numbers

Australian Boomers

Research from Nielsen Australia reveals that Baby Boomers (defined as consumers aged between 55 and 74) are 16% more likely to feel financially secure than the average Australian. They are 43% more likely to spend on extras, and are reluctant savers. Time and money With more financial freedom and the time to enjoy it, Baby […]

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Dec 13, 2018Dec 13, 2018 Kim Walker

The problem with marketing today

This cartoon says it all. It’s just a pity that something this amusing can be so fundamentally, wrong.

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