Ageism in business

Ageism in business

I’ve written about this subject a number of times but it’s worth repeating, ageism is the last ‘ism’. It is rife in our world today and it’s having a direct, negative impact on business. This excellent article titled The Ageism in Advertising, should be required reading for all consumer marketers and advertising folks as they […]

Is this hearing-aid advert ageist?

This ad for a ‘revolutionary’ hearing aid device could have been quite fun but instead it becomes a tired, stereotypical (dare I say ageist?) portrayal. In this Bond-esque spoof, the older woman explains the unique benefits of the device to the (younger) agent but sadly/predictably,┬áthe older woman walks off with the aid. Not only is […]