Could older consumers steal the Meal Kit business?

The Meal Kit business has been exploding since 2007 primarily among younger, time-sensitive consumers, but surely different benefits meet the needs of an older consumer too? Estimated to soon be worth between $3 billion and $5 billion a Meal Kit service provides pre-portioned ingredients for a number of meals every week. The customer can then […]

Struggling to find the word to define older people

Apparently, Japan’s 60-somethings don’t like to be called ‘seniors’ yet in other parts of the world, this is the best of a bad bunch of classifiers. According to a study by a research arm of advertising agency Hakuhodo, nearly 90% of respondents in that age bracket — which includes the baby boomers who took part in […]